WHAT IF WE…
THE IDEA
We were tasked to pitch a “never-done before idea” to target GenZ and encourage our audience to Join the Flip Side. Using AI technology, we’ll create a visionary new leader of the Flip Side introducing Steve Gobs, an enthusiastic tech expert dedicated to recruiting people to join the Flip Side and talking up the wonderful features of the Flip and Fold.
THE INSIGHT
Steve Jobs has a cultural cache that has transcended generations. Using the cultural tension between Samsung and Apple we want to invite people to ‘Join the Flip Side’ using our pressworthy “…distant cousin” of the father of tech Steve Gobs.
Steve Gobs on Social🎙
Now lets see those CXP’s in action!
One of the mandatories of this pitch was to ensure we were flexing the innovative Flip and Fold designs. Who would be a better ambassador for all the features to convince our audience to Join the Flip Side than Steve Gobs himself?
Pocketablity
Immersive Viewing
Immersive Gaming
Custom Cover Screen
Custom Cover Screen
Productivity
We’ll place this digital billboard across from Apple stores in which Gobs urges the brick phone drones of the world to join the Flip Side.
agency: mekanism
GCD: matt-wakeman
ad: [me, with the help of midhourney]
cw: hannah-kirkeiner