Introducing o’honey type.
A type foundry for bad ass women curb stomping the patriarchy.
Specializing in rebellious 70's branding to give your brand the kick in the ass it needs.
THE ASK
Develop your own fictitious type foundry and design a hand lettered word mark and print a type specimen book to promote an existing typeface.
10-15 spreads
horizontal dimensions
— (8 in x 6 in)
IDEA
O’honey a revolutionary feminist type foundry that specializes in 70s branding and graphic design.
I was inspired by the use of curvature to emulate a women’s form so I created a custom hand lettered word mark for the main logo. For a secondary wordmark I chose the o’h phrase to symbolize the shock factor some people may experience from their provocative work.
For this spread I wanted to showcase some special characters of the Gills Sans UltraBold typeface.